Coup. Independent branding & design studio.
We work with founders, owners and their teams to create new brands and develop established ones. We shape the strategy, design the identity and consider how the brand is experienced through its website, spaces and the details around them.
An independent branding agency, involved from the first decisions through to the finished work.
Brand Strategy · Brand Design · Interior Design · Web Design
See what a vision can become
Every business has a different ambition. Here are three examples of how Coup turns a vision into a brand.
Prosody
Retail
Brand strategy and brand design for a niche fragrance brand. A distinctive identity, considered as part of the wider brand experience.
Keythorpe Hall
The Macallan Lounge
Beluga Vodka
What does your brand need to do next?
Launch a new business
Build a clear proposition, a distinctive identity and the materials you need to enter the market with confidence.
Rebrand an established business
Bring your brand into line with the business you have become and where you want to take it. Understand what to preserve, what to strengthen and what needs to change.
Bring everything together
Connect your identity, packaging, website and spaces so customers encounter the same recognisable brand wherever they find you.
Start with your ambition. We’ll help you work out what needs to change.
What we do
Branding & Design Services
Brand Strategy
Obsessive research. Creative insights. Better brand decisions. Because great design needs a strong strategy.
Brand Design
Web Design
Interior Design
Everything your brand needs to come together.
Choose the support your project needs, from a focused piece of work to a complete brand programme. We connect the thinking, design and execution around one clear strategy.
Brand Strategy: Your brand's north star
We start by understanding the business, what you want to build and the people you want to reach. Research and creative thinking help us decide what the brand should stand for and how it should develop.
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- Research and insight: Understand your ambitions, customers and competitors. Review the existing brand and experience the product, service or place where relevant.
- Positioning: Define what you should be known for, who you need to appeal to and the reasons people should choose your offer.
- Brand architecture: Clarify how your company, individual brands, products and services relate, making the offer easier to understand.
- Story and messaging: Shape the narrative, personality and key messages that explain who you are, why you matter and what supports your claims.
- Product and service strategy: Consider the roles, presentation and price positioning of products, services, collections and ranges.
- Customer experience: Define how the brand should feel before, during and after purchase, across digital and physical interactions.
- Creative strategy: Turn the strategic decisions into a useful direction for naming, identity, packaging, websites, spaces and communication.
- Development and guidance: Set priorities for what to preserve, strengthen or introduce as the business grows.
A direction the business can use when making decisions about its offer, design and communication.
Brand Design: Make your brand unmistakably yours.
We give the brand its name, language and visual identity, then work out how these come together in use. Every part should feel like it belongs to the same brand.
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- Naming and verbal identity: Develop business and product names, taglines, tone of voice and the language used throughout the brand.
- Visual identity: Create the logo, typography, colour palette, graphics, patterns, layouts and motion that give the brand its character.
- Art direction: Establish the creative approach to photography, illustration, film and interiors, bringing in specialist collaborators where the project calls for them.
- Brand applications: Put the identity to work across presentations, stationery, menus, signage, uniforms and other customer materials.
- Guidelines and templates: Give your team practical tools for using the identity consistently as the business develops.
A distinctive identity, with practical guidance for the people who will use it.
Web Design: Express your brand online.
We design websites, e-commerce stores and booking platforms around the character of your brand. The experience should feel distinctive and make it easy for people to explore, enquire, buy or book.
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- Requirements and research: Establish what the business needs and what visitors need to understand or accomplish.
- Experience and interface design: Organise content, layouts and interactions into a clear journey across screen sizes.
- Development: Bring the design into a working website, store or booking platform suited to the project.
- Performance and accessibility: Build with speed, ease of navigation and accessibility in mind.
- Search foundations, testing and launch: Consider discoverability, check the experience and prepare the website for deployment.
A website that expresses the brand clearly and works well for the people using it.
Interior Design: Bring your brand to life in the real world.
We design the places where people experience your brand. For hotels, restaurants, bars, shops and visitor destinations, that means considering the interior, the service and the details people encounter along the way.
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- Experience strategy: Define the proposition, audience and intended experience for the location.
- Brand expression: Carry the identity and language into menus, uniforms, guest materials and service details.
- Interior concepts: Establish atmosphere through materials, colour, lighting and form, supported by sketches and visualisations.
- Space planning: Plan customer journeys and operational areas around comfort, capacity and ease of service.
- Environmental design: Integrate signage, wayfinding, artwork, graphics and installations.
- Furniture and fittings: Select and specify pieces for their appearance, comfort, durability and everyday use.
- Operating details: Consider tableware, linens, guest amenities and equipment as part of the experience.
- Creative direction: Guide designers, makers and specialist collaborators from concept through to final styling.
Relevant settings include hotels, restaurants, bars, flagship shops, distilleries and visitor attractions.
A place with its own character, where the brand can be experienced firsthand.
A brand design agency that sees the whole picture.
Strategy connected to design
We stay involved as strategic decisions become names, identities, websites and spaces.
A team built around your project
We bring together strategists, designers, writers, artists and specialist partners according to what the work needs.
Close collaboration with your business
We work closely with the people building the business. Understanding what you want to achieve is part of the design process.
Attention to the complete experience
We consider how the parts fit together, from the positioning to the smallest detail a customer might notice.
A clear way forward
Your project might involve one discipline or several. The scope and stages follow what the business needs.
01. Understand
Discuss the business, the challenge, the audience and what success needs to look like.
02. Define
03. Create
04. Bring it to life
Can you help with both new brands and rebrands?
Yes. Coup works with new ventures and established businesses. We begin by understanding what you want to achieve and which parts of the brand need to be created, strengthened or changed.
Do we need a complete branding project?
You might need Brand Strategy, Brand Design, Web Design or Interior Design, or a combination. Tell us what you are working on, and we can discuss where Coup can help.
Can you connect our branding, space, and website?
Yes. These are connected parts of Coup’s offer, allowing the brand’s character to carry across different customer experiences.
What should we look for in a branding company?
Look for relevant work, clear strategic thinking and an understanding of your business. Ask how the identity will work in the places customers actually encounter it, and who will guide the project.
How much will it cost, and how long will it take?
The scope, deliverables and project requirements determine the investment and schedule. Share your priorities and target date so we can discuss what the project would involve.
Do we need a finished brief?
Start with what you know: your business, the challenge and what you would like to achieve. A few lines about the project are enough to begin a conversation.