We create hospitality brands, concepts and experiences.
Coup creates and develops hotels, restaurants, bars and hospitality brands.
We work across strategy, identity, interiors, digital and customer experience, bringing the whole concept together under one clear creative direction.
Make more of the opportunity.
A new hotel. A restaurant concept. A refurbishment. A new property. A new brand within a group. The next stage of an established business.
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We bring the commercial thinking and creative work together, turn the opportunity into a clear concept, and build the brand around it.
What we do
Strategy
We define the positioning, proposition, audience and competitive territory before the design work begins.
Research, naming, brand architecture, concept development and customer experience give the project its direction and establish what the brand needs to become.
