Branding
Concept development, positioning, naming, visual identity, art direction, signage and guest materials.
Hospitality Branding & Design
Make your property irresistible.
Hospitality Branding & Design
Get the most from your property
Branding, interiors and websites for hotels, country houses, serviced apartments, restaurants and bars.
We create new hospitality concepts and help established properties become more desirable. We bring strategy, commercial thinking and creative work together, turn the opportunity into a clear concept, and build the brand around it.
Selected Hospitality Work
Keythorpe
Branding · Interior Design · Website
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What are you planning?
A new opening. Develop a distinctive concept from the outset, with a name, identity, interior and guest experience built around a clear vision.
A refurbishment. Rethink bedrooms, reception, restaurants, bars and public spaces. Make better use of what you have and give guests new reasons to choose you.
A brand refresh. Give an established property a more compelling identity and presentation while keeping the things guests already know and value.
A better website. Show your property at its best, make booking straightforward and give guests more reasons to book directly.
From the name above the door to the room behind it.
We bring branding, interiors and digital together so that every part of the guest experience feels considered and connected.
Interior Design
Guest room concepts, reception, restaurants, bars and public spaces. Furniture, lighting, finishes, artwork and the details that bring a place to life.
Digital
Bespoke hospitality websites, booking integrations, content, photography direction and digital experiences.
Design with a business purpose.
A refurbishment, new identity or website represents an investment in the property.
We start by understanding what you want to achieve. That might be attracting a different type of guest, making a higher room rate credible, encouraging more direct bookings or establishing a stronger position in the market.
The creative decisions should support those ambitions.
One room or the whole property.
Start with a model bedroom, a brand refresh or a new website. Or bring us in from the beginning of a new hospitality venture.
We undertake focused commissions as well as larger projects that bring everything together.
Contact us
FAQs
Do you work with smaller, independent hotels?
Absolutely. We work with independent hotels, boutique properties, country houses, serviced apartments, restaurants and bars. Projects can range from a single room concept to a complete property transformation.
Can you refresh our hotel without changing its name?
Of course. If your property has an established reputation, recognition and positive reviews, there may be good reasons to keep the name. We can modernise the branding, interiors and website while preserving what guests already know and value.
Do we need to commit to a full refurbishment?
Not at all. We can start with a model bedroom, a reception area, a restaurant concept or a specific part of the guest experience. A smaller project can also help establish a design direction for future improvements.
Can you help with a hotel or hospitality concept that hasn't opened yet?
Yes. We can get involved at the earliest stages, helping to develop the concept, positioning, name, identity and interiors before the property opens. Early involvement allows the different elements to be designed together.
How much does hospitality branding and design cost?
That depends on the property and the scope of work. A brand refresh, bespoke website or individual room concept will require a different investment from a full rebrand or interior design project. Tell us what you're considering, and we'll put together a proposal based on your priorities and budget.
Do you work outside Northern Ireland?
Yes. Coup takes on hospitality branding, interior design and digital projects globally.