Tomorrow's Icons
A 12-month brand programme for the UK's & Ireland's most promising premium & luxury businesses.
Tomorrow’s Icons brings Coup alongside ten promising businesses for a year. We work directly with founders and their teams, providing research, advice and creative direction as they develop their products, reach new customers and grow their brands.
A brand & growth partner throughout the year.
A new collection, website, stockist or physical location brings decisions that go well beyond design. You have to consider how it fits the business, how it should be presented and whether it takes the brand in the direction you want to go.
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Tomorrow’s Icons gives you an independent partner to work through those decisions. We get to know the business, contribute research and ideas, and review work before you commit to it. As the year progresses, that advice builds on an understanding of your plans, your customers and what you have already tried.
You may be working with an established team and several creative partners, or making most of these decisions yourself. Coup works alongside the people already involved.
A few of things we can help with
The brand direction
We answer any brand-related questions. Whether that's internationalisation, premiumisation, the customer experience, or PR.
Let’s talk about your brand.
Tell us a little about your business and what you have in mind.