Packaging
PREMIUM PACKAGING | PACKAGING DESIGN | RANGE ARCHITECTURE | LABELS | UNBOXING EXPERIENCE
Premium packaging that is worth the price
We design packaging for premium drinks and consumer goods, from a new product entering the market to an established range that has acquired rather too many different ideas over the years.
We give a £70 whiskey the presence its price demands. And make the £200 limited expression feel special without abandoning the brand.
We provide premium fragrance, jewellery, and luxury goods with a presentation and unboxing experience people are pleased to buy, give and keep. Or simply to make a very good product look distinctive and desirable.
For spirits, we work on the bottle, label, closure and presentation packaging, as well as the relationship between expressions across the range.
For premium consumer goods, the package may be part of the product for considerably longer. Fragrance, jewellery, beauty, accessories, food, homeware and gifts each call for a different degree of ceremony.
We also straighten out ranges that have become difficult to manage. Core products, premium expressions and special editions need a clear relationship, particularly when the difference in price is substantial.
Where something bespoke is justified, we develop it. Custom glass, unusual structures, papers, print, finishes and presentation pieces are all available. Where they add nothing, we leave them alone. There are easier ways to spend money.
We take the work through production and deal with printers, glassmakers, packaging manufacturers and other specialists as required.
The objective is straightforward: make the product more desirable, and make the price feel deserved.
