DRINKS
We create and develop distinctive premium drinks brands.
New launches. Rebrands. Premiumisation. New ranges.
Coup works from proposition and price through to naming, identity, bottle, pack and communication. We compare the category before we create, so every decision is made with a clear view of the market and what consumers already encounter at that price.
The Case For Premium Drinks Branding
People do not experience a drink independently of the brand around it.
Presentation matters. Research into premium wine found that external packaging increased willingness to pay, with perceived luxury explaining much of the effect. Another experiment involving 305 Champagne consumers found that changing the visual complexity of the label changed perceptions including modernity, authenticity, success and sophistication, as well as purchase intent.
For premium spirits, the bottle, pack, name, story and price do more than identify what is inside. They shape expectations.